Bc. Nikola Gažová
Bachelor's thesis
Strategická analýza konkrétního podniku
Strategic analysis of the particular company
Abstract:
The subject of the bachelor thesis Strategic analysis is to provide an overall analysis of a company in order to find strengths and weaknesses and to suggest a strategy. The thesis is divided into two parts. The first, theoretical part defines basis concepts, which are necessary to provide an analysis of an internal and external environment and subsequent SWOT analysis. By then I apply obtained knowledge …moreAbstract:
Predmetom bakalárskej práce Strategická analýza je vykonanie ucelenej analýzy podniku s cieľom nájdenia jeho silných a slabých stránok a navrhnutia stratégie. Práca je členená na dve časti. V prvej, teoretickej časti, sú vymedzené základné pojmy nevyhnutné pre vykonanie analýzy vnútorného a vonkajšieho prostredia a následnej SWOT analýzy. V praktickej časti sú aplikované získané poznatky na vytvorenie …more
Language used: Slovak
Date on which the thesis was submitted / produced: 24. 4. 2015
Identifier:
https://is.muni.cz/th/egnm6/
Thesis defence
- Date of defence: 2. 6. 2015
- Supervisor: Ing. Petr Mikuš, Ph.D.
- Reader: Ing. Ondřej Částek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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