Zijing Wu
Bachelor's thesis
Analysis of consumer decision
Abstract:
The market economic system is the main form of economic life of modern society. The concept of the market is the main concept in the theory of market economy. The market is an economic system aimed at the consumer. This explains the continuous interest of economic science in how an ordinary consumer behaves, what motives and rules he is guided by when making a choice in a large assortment of goods …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2023
Thesis defence
- Supervisor: doc. Mgr. Ing. Petr Wawrosz, Ph.D.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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