Setting up of an organic food grocery

Anna Květoňová

Bachelor's thesis

Abstract:

This bachelor thesis was worked out to discover, if it would be efficient and profitable to set up the organic food grocery in a town called Neveklov, which is located in the central Bohemia. For the final decision, it was necessary to analyse the business environment with the use of appropriate tools (Porter´s five forces analysis, PEST Analysis) as well as the possible demand (market research). In this bachelor thesis we can also find interview with entrepreneur Ing. Iva Jiráčková, which was a valuable contribution when talking about organic food grocery.This bachelor thesis also discusses the possibilities of the real establishment – business premises, basic founding costs and also the possible suppliers of organic food products.Nowadays, it would not be efficient and profitable to establish organic food grocery in Neveklov. However, this may change within the period of several decades, when the needs of people change. It is also necessary to remark, the establishment of a small business premises dedicated to selling organic food products would not be financialy demanding, especially the rent would be quite low (around 7.000,- CZK per month), the most expensive would be the very first purchase of the goods.

Keywords

organic food, grocery, setting up, market research

Language used: English

Date on which the thesis was submitted / produced: 13. 3. 2018

Thesis defence

• Supervisor: Ing. Jiří Mach, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management