Factors of Moving Towards a Sustainable Consumption of Fashion Products

Nomin BATSUURI

Diplomová práce

Abstract:

The purpose of this thesis is to identify and understand factors that influence the transition towards sustainable consumption of fashion products. The aim is to provide an overview of the sector which can assist in enabling stakeholders, including producers, retailers, consumers, and policymakers, to recognize the relevance of adopting sustainable practices in the industry and thereby contribute to addressing current environmental and social challenges. This paper explores various factors related to sustainable consumption, including the importance of sustainable and responsible consumer behavior, the role of brands involvement in promoting sustainability, the adoption of smart and innovative practices across the entire production and consumption process. By examining these factors, the research aims to contribute to a comprehensive understanding of the challenges and prospects associated with sustainable fashion, thus providing potential pathways for improving the current industry.

Keywords

fashion industry, fast fashion, sustainable fashion, consumer behavior, social marketing, circular fashion, brands commitment

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 1. 9. 2023

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Kamil Pícha, Ph.D., MBA.

JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH

Ekonomická fakulta

Magisterský studijní program / obor:
Regional and European Project Management / Regional and European Project Management