Klamavé praktiky v nekalé soutěži

Ing. Alena Traubová

Bachelor's thesis

Misleading Practices in Unfair Competition

Abstract:

Ve své práci vymezuji hospodářskou soutěž,nekalou soutěž, klamavé praktiky nekalé soutěže, biolobické i kulturní motivy k soutěži v návaznosti na právní regulaci soutěžního chování. Zabývám se právní úpravou hospodářské soutěže, nekalé soutěže z hlediska soukromoprávního i veřejnoprávního. V jádru práce se zaměřuji na nekalé praktiky v nekalosoutěžním chování z hlediska historického i současného, ve srovnání se zahraniční úpravou. Rozebírám generální klauzuli nekalé soutěže a dále vybrané skutkové podstaty-klamavou reklamu a klamavé označení zboží a služeb. Zabývám se rovněž právními prostředky ochrany hospodářské soutěže.

Abstract:

Summary In my bachelor thesis, I analyse a legal regulation of fair and unfair competition, and I write about protection from unfair competition. I concentrate on misleading forms of unfair competeition. In the first chapter, I deal with legal regulation of competition in czech law and i compare it with legal regulations in another countries. I explore why people like competiton, how can their biologic and social charakteristics influence their competitive behaviour and if and how can law regulate this behaviour. I search in czech law every legal regulation in organic law, Commericial Code, in a special regulation for protection of economic competition in commercial law. In the second chapter I present legal regulation of unfair competition. Unfair competition is prohibited by law. I write about a history of unfair competition in Czech republic and in another countries. I analyze the general cause of unfair competition. Commercial Code defines unfair competition as a behavior in economic competition which is in discrepancy with good morality of fair competition and has ability to cause derogation to other competitors or consumer. I discuss non-titled forbidden activities in economic competition, whitch are not described in the Commercial Code as special unfair acts, they are punishable by general cause. I choose two typical misleadings forms of unfair competition regulated by Commercial Code - deceptive advertising and deceptive labeling of goods and services. Deceptive advertising is an information about ones own or another's company, products or performance, whitch is able to bring advantage in economic competition. Deceptive labeling of goods and services may evoke false presumption, that the goods or services are originated from a certain country, region, place or manufacturer or have certain characteristics features or qualities, this information can appear on the product, packing, commercial documents. I informe about legal remedy prescribed by law. It don't exist only ways how to protect fair competition by comemercial law; voluntary and self-regulatory devices are possible too. In the end of my theses, I bring a little about European regulation of unfair competition.

Keywords

hospodářská soutěž, nekalá soutěž, generální klauzule, klamavá reklama, klamavé označení zboží a služeb, nepojmenované nekalosoutěžní delikty, právní prostředky ochrany hospodářské soutěže

Language used: Czech

Date on which the thesis was submitted / produced: 10. 4. 2006

Thesis defence

• Date of defence: 11. 9. 2006
• Supervisor: JUDr. Eva Večerková, Ph.D.

Masaryk University

Faculty of Law

Bachelor programme / field:
Legal Specializations / Law and Business