Drawing Inferences from Implied Advertising Claims

Bc. Alena Zapletalová

Diplomová práce

Anotace:

The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.

Abstract:

The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.

Keywords

Advertising, advertisements, inference, implicature, persuasion, relevance theory, Harris

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 1. 2009

Obhajoba závěrečné práce

• Obhajoba proběhla 28. 1. 2009
• Vedoucí: doc. Mgr. Jan Chovanec, Ph.D.

Masarykova univerzita

Filozofická fakulta

Magisterský studijní program / obor:
Učitelství pro střední školy / Učitelství anglického jazyka a literatury pro střední školy