Ing. Ivana Lorencová

Master's thesis

Marketingová komunikace společnosti Hard Rock Cafe Praha

Marketing Communication of Hard Rock Cafe Praha
This Diplomma thesis deals with the problem of marketing communication at Hard Rock Cafe Prague. The main goal is evaluation of current marketing activities and analysis of mystery shopping method in the company. This thesis is focused on teoretical knowledge from marketing which are later used in analysis of marketing communication of Hard Rock Cafe Prague. There are recommendations proposed based …more
Táto diplomová práca sa venuje problematike marketingovej komunikácie spoločnosti Hard Rock Cafe Praha. Hlavným cieľom je zhodnotenie jednotlivých marketingových aktivít firmy a zároveň analýza marketingovej metódy výskumu mystery shopping v spoločnosti. Práca sa venuje teoretickým poznatkom z oblasti marketingovej komunikácie, ktoré sú následne aplikované na analýze marketingovej komunikácie Hard …more
Language used: Slovak
Date on which the thesis was submitted / produced: 28. 4. 2016

Thesis defence

  • Date of defence: 6. 6. 2016
  • Supervisor: Mgr. Miloslava Kykalová
  • Reader: Ing. Pavel Klička

Citation record

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