Consumption of Coffee and Consumers Behaviour

Aidana Saifullina

Bachelor's thesis

Abstract:

Coffee is enjoyed by people of all ages and genders and comes in third place after water and tea on the list of most popular beverages in the world. Coffee has not only been more popular around the globe and in the general market, but it has also garnered a great deal of attention from people located all over the world. The purpose of this thesis is to present readers with a study of coffee consumption as well as an investigation into the elements that impact the purchasing behaviors of coffee consumers. The literature review includes discussions on the history of coffee, as well as its categorization and many tales. Also, aspects that have a role in shaping the preferences of customers are dissected here. A questionnaire was developed on the basis of the theoretical material and then sent to respondents. Within the methodology, a concise summary of all survey participants as well as the results of the survey will be presented there. The results of this survey will be entered into the contingency tables, where they will be analyzed to see whether or not there are any dependencies between the variables being considered. In order to do this analysis, author will use SAS Studio. After that, depending on the findings of the p-value, we will be able to determine whether the hypotheses are accepted or rejected.

Keywords

contingency tables, SPSS IBM, Consumption, coffee, behavior

Language used: English

Date on which the thesis was submitted / produced: 3. 12. 2023

Thesis defence

• Supervisor: Ing. Lenka Rumánková, Ph.D.
• Reader: Michal Malý, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration