Veronika Stoevová, DiS.
Bachelor's thesis
Marketingový plán vybraného podniku
Marketing plan of the selected company
Abstract:
This bachelor thesis is focused on the Marketing plan of the selected company. The company I chose is called My Coffee, s.r.o., and it deals with the purchase and sale of processed coffee. The goal of this thesis is to create a comprehensive marketing plan, including a draft of action plans and financial analysis. In the theoretical part, I provide a literature review of the general theory of marketing …moreAbstract:
Bakalárska práca je rozpracovaná na tému Marketingový plán vybraného podniku. Podnik, ktorý som si vybrala má názov My coffee, s.r.o., ktorý sa zaoberá nákupom následne predajom spracovanej kávy. Cieľom mojej práce je vytvoriť komplexný marketingový plán vrátane návrhu akčných plánov a finančnej analýzy. V teoretickej časti som sa zamerala na všeobecnú teóriu o marketingu, citovanú alebo parafrázovanú …more
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 11. 2017
Identifier:
http://is.vsh.cz/th/16912/vsh_b/
Thesis defence
- Date of defence: 15. 1. 2018
- Supervisor: Ing. Pavel Attl, Ph.D.
- Reader: Ing. Jitka Mattyašovská
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
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