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Benazir Mansurova

Bachelor's thesis

Strategic Analysis of the Air Astana Company

Strategic Analysis of the Air Astana
Abstract:
The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and …more
Abstract:
The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and …more
 

Keywords

Porter's 5 Forces Analysis PESTEL Strategic Management SWOT Strategic Analysis

Keywords

PESTEL Porter's 5 Forces Analysis SWOT Strategic Analysis Strategic Management
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2015
Identifier: http://www.vse.cz/vskp/eid/50850

Thesis defence

  • Date of defence: 1. 6. 2016
  • Supervisor: Aleš Kubíček
  • Reader: Ondřej Machek

Citation record

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Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/50850