Strategic Analysis of the Air Astana Company

Benazir Mansurova

Bakalářská práce

Strategic Analysis of the Air Astana

Anotace:

The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations.

Abstract:

The main goal of this bachelor thesis was the implementation of the strategic analysis and further formulation of strategic comments and recommendations for the Air Astana Company. This goal was reached by the identification of the strength and weaknesses of the company and opportunities and threats that can influence the company from the external environment. The work is divided into theoretical and practical parts. In the theoretical part was described the theory of strategic management, strategy and different types of strategic analysis. Whereas the practical part is focused on the application of various types of strategic analysis for the Air Astana Company. In the conclusion were summarized all results of the strategic analysis of the Air Astana Company and provided strategical recommendations.

Klíčová slova

Porter's 5 Forces Analysis, PESTEL, Strategic Management, SWOT, Strategic Analysis

Keywords

PESTEL, Porter's 5 Forces Analysis, SWOT, Strategic Analysis, Strategic Management

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 12. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 1. 6. 2016
• Vedoucí: Aleš Kubíček
• Oponent: Ondřej Machek

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management