Theses 

Online Marketing for a New Opening Web Store – Bc. Jafar Jafarov

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Bc. Jafar Jafarov

Bakalářská práce

Online Marketing for a New Opening Web Store

Online Marketing for a New Opening Web Store

Anotace: This bachelor thesis is dedicated to online marketing and its implication in the chosen company. Marketing communication is a rather up-to-date topic, as it predetermines company’s further success and development. Well-chosen marketing communication tools can help reach thrilling results in business and sales of every company. This bachelor thesis is particularly focused on Internet marketing communication, primarily on SEO and SEM tools of marketing, emailing, PPC advertising and other tools of company’s promotion. Bachelor thesis is divided into two parts: theoretical part and analytical part. Theoretical part describes main theories dedicated to marketing communication. Analytical part is dedicated to marketing communication and online marketing planning of the chosen company.

Abstract: This bachelor thesis is dedicated to online marketing and its implication in the chosen company. Marketing communication is a rather up-to-date topic, as it predetermines company’s further success and development. Well-chosen marketing communication tools can help reach thrilling results in business and sales of every company. This bachelor thesis is particularly focused on Internet marketing communication, primarily on SEO and SEM tools of marketing, emailing, PPC advertising and other tools of company’s promotion. Bachelor thesis is divided into two parts: theoretical part and analytical part. Theoretical part describes main theories dedicated to marketing communication. Analytical part is dedicated to marketing communication and online marketing planning of the chosen company.

Keywords: Marketing communication, internet marketing, social media marketing, e-mail marketing, direct marketing, marketing metrics, google analytics.

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 21. 6. 2017
  • Vedoucí: Mgr. Pavel Kotyza
  • Oponent: Ing. Pavel Rosenlacher

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Nahoru | Aktuální datum a čas: 24. 4. 2019 08:14, 17. (lichý) týden

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