Profiles of selected companies on social networking sites

Knarik Armenakyan

Bakalářská práce

Abstract:

This bachelor’s thesis is focused on the selected companies’ profiles on social networking sites. And it is worth mentioning that the use of social media in business is now ubiquitous. Using social media platforms to market their brands, communicate with customers, and reach new audiences has become standard practice for businesses. Social media can have a big effect on a company's reputation, both favourably and adversely. One of the primary goals of this thesis is to evaluate how social media platforms can influence on the sales of the three selected companies’ namely Apple, Samsung, and Microsoft, and in general how social media can help the companies to grow. The first part of the thesis focuses on analysing the existing literature on social media, three companies, and marketing. The second part of the thesis is concentrated on the practical part of social media, platforms, reviewing the real social media of Apple, Samsung, and Microsoft as well as the customers’ preferences and the impact of those social media platforms on the business’s profit.

Keywords

Business model, online business, social media platform, e-commerce, social networking, website content

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2023
• Vedoucí: PhDr. Martina Jarkovská, Ph.D.
• Oponent: Ivan Hrbek, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Economics and Management