Bc. Gabriela Kirovová
Master's thesis
Mystery shopping
Mystery Shopping
Abstract:
V teoretické části se tato diplomová práce zabývá marketingovým výzkumem a jeho charakteristikou. Dále podrobněji metodou marketingového výzkumu zvanou Mystery shopping. V praktické části se ujmu role Mystery shoppera, kdy ve dvou vybraných prodejnách Interspar a dvou konkurenčních prodejnách aplikuji metodu Mystery shopping. Cílem této práce je provést analýzu chování prodejců k zákazníkovi, na jejich …moreAbstract:
The theoretical part of this thesis deals with marketing Research and its characteristic. It also deals thoroughly with marketing research method known as Mystery shopping. In the practical part I will perform the role of the Mystery shopper when in two selected stores Interspar and two competitive stores I will apply Mystery shopping. The goal of this thesis is to analyze the behavior of sellers to …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/tvukv/
Thesis defence
- Date of defence: 16. 6. 2014
- Supervisor: Mgr. Michal Tomčík, PhD.
- Reader: doc. Ing. Anna Klosová, CSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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