Persuasive Strategies in the Discourse of Advertising – Bc. Lada Peterková
Bc. Lada Peterková
Master's thesis
Persuasive Strategies in the Discourse of Advertising
Persuasive Strategies in the Discourse of Advertising
Abstract:
This diploma thesis investigates linguistic and non-linguistic persuasive devices and strategies used in the discourse of contemporary magazine advertising. The corpus consists of 60 advertisements for foodstuffs and non-alcoholic beverages published in British magazines during the year 2007.
Language used: English
Date on which the thesis was submitted / produced: 20. 5. 2008
Identifier:
https://is.muni.cz/th/dzoh1/
Thesis defence
- Date of defence: 9. 6. 2008
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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