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Bc. Juraj Mička

Bachelor's thesis

Vizuálna prezentácia bilingválneho gymnázia na Myjave

Visual presentation of a bilingual grammar school in Myjava
Abstract:
In the theoretical part, I introduce terms advertising and promotion, explain the difference between the two of them and describe different forms of promotion medium. Next, I introduce basic principles of creating an advertisement and requirements a good advertisement should meet. The practical part is focused on the design of a visual presentation for Gymnazium Myjava, particulary on a series of typographic …more
Abstract:
V teoretickej časti sa zaoberám pojmami reklama a propagácia, kde vysvetľujem ich základné rozdiely a rôzne formy propagačných prostriedkov. Uvádzam tu základné princípy tvorby reklamy a požiadavky, ktoré má dobrá reklama splňovať. Praktická časť práce je zameraná na tvorbu vizuálnej prezentácie pre Gymnázium Myjava, a to konkrétne na sériu typografických plagátov propagujúcich novootvorené bilingválne …more
 

Keywords

vizuálna prezentácia plagát typografia rada piktogram visual presentation poster typography series pictogram
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 5. 2011
Identifier: https://is.muni.cz/th/gmtsu/

Thesis defence

  • Date of defence: 20. 6. 2011
  • Supervisor: doc. Mgr. Vítězslav Švalbach
  • Reader: MgA. Jana Malíková

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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Masaryk University

Faculty of Informatics

Bachelor programme / field:
Applied Informatics / Applied Informatics

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