Problematika farmářských trhů v České republice – Jiřina Prošková
Jiřina Prošková
Master's thesis
Problematika farmářských trhů v České republice
Issue of the Farm Markets in the Czech republic
Abstract:
Diplomová práce se zabývá problematikou farmářských trhů. Mezi spotřebiteli zatím stále platí pravidlo upřednostnění nízké ceny nad kvalitou potravin. Česká republika se snaží o prosazování biopotravin jejich propagací v rámci zviditelnění regionalizace potravin. Tento postoj zvyšuje nejen úspěšnost prodeje, ale i obnovení zdravého životního stylu. Existuje vzájemná propojenost mezidobrou propagací …moreAbstract:
This diploma thesis deals with problems of farmers´ markets. The Consumers still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of regional foods and selling of these products.Marketing role …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 3. 2016
Thesis defence
- Supervisor: Ing. Štefan Toth
Citation record
ISO 690-compliant citation record:
PROŠKOVÁ, Jiřina. \textit{Problematika farmářských trhů v České republice}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/ek9yal/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Public Administration and Regional Development
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