Ing. Gizem Beytut

Master's thesis

CRM and other ways how to develop the relationship with the costumer

CRM and other ways how to develop the relationship with the costumer
Abstract:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …more
Abstract:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2019

Thesis defence

  • Date of defence: 12. 6. 2019
  • Supervisor: Ing. Patricia Jakešová
  • Reader: Ing. Peter Stuchlík, CSc.

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