Ing. Gizem Beytut

Master's thesis

CRM and other ways how to develop the relationship with the costumer

CRM and other ways how to develop the relationship with the costumer
Anotácia:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …viac
Abstract:
Diploma thesis will deal with the issue of CRM and other ways how to develop a relationship with the customer. Keeping more customers loyal gives the opportunity of making a profit. Even though having more customers than competitors is not the only way to make a profit, it has a significant effect on it. Therefore, CRM is a strategy that helps companies to keep their existing customers. For those reasons …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 2. 5. 2019

Obhajoba závěrečné práce

  • Obhajoba proběhla 12. 6. 2019
  • Vedúci: Ing. Patricia Jakešová
  • Oponent: Ing. Peter Stuchlík, CSc.

Citační záznam

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Zveřejněno v Theses:
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní