Mustafa Witwit
Bachelor's thesis
Media is the Message
Media is the Message
Abstract:
McLuhann přišel s konceptem média a zpráva. Tvrdí, že vlastnosti média jsou součástí jakékoli informace, kterou médium přenáší, a vytváří tak symbiotický vztah, kterým médium ovlivňuje způsobem je zpráva vnímána. Z této myšlenky, celku dalších úvah, jako je např. \ t reklama, televize, čtení knih a tak dále vztahují k lidem. Cílem práce bylo zjistit vliv a) sdělovací prostředky o příjemcích různého …moreAbstract:
McLuhann came up with the concept of medium and the message. He argues that the properties of the medium are part of any information the medium transmits, creating a symbiotic relationship by which the medium influences the way the message is perceived. From this idea, a whole host of other considerations, such as the impact of advertising, television, reading books, and so on, all relate to people …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2019
Identifier:
https://is.vsfs.cz/th/hqiq7/
Thesis defence
- Date of defence: 7. 6. 2019
- Supervisor: Ph.D. Vadim Semenenko, MBA
- Reader: PhDr. Marie Koubová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
The Role of New Media in Marketing Communication
Nicola Naušová -
The Role of New Media in a Modern Marketing Communication
Valentin Lopatko -
The role of new media in a modern marketing communication
Petra Nagajdová -
Marketing Communication of Football Clubs through Social Media
Amal Devassy -
The Role of New Media in a Modern Marketing Communication
Sanzhar Isakov -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Marketing communication of universities in Czech Republic for international students
Jino Raju Kollasserry