Danagul Baituyakova

Master's thesis

Influence of commodity costs on the price of FMCG products

Influence of commodity costs on the price of FMCG products
Abstract:
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of …more
Abstract:
The goal of this thesis is to provide a reader with a comprehensive outlook on the cost-pricing process in a real FMCG company. Firstly, the thesis concentrates on the theoretical background of cost methodologies and pricing strategies from a perspective of a private firm. Secondly, the thesis presents a tool, which calculates the reflection of the change in the commodity cost on the shelf price of …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 2. 3. 2015

Thesis defence

  • Date of defence: 8. 9. 2016
  • Supervisor: Ladislav Tyll
  • Reader: Ondřej Machek

Citation record

Full text of thesis

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http://www.vse.cz/vskp/eid/52503