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Bc. Petra Nagajdová

Bachelor's thesis

The role of new media in a modern marketing communication

The role of new media in a modern marketing communication
Abstract:
Bakalárska práca na tému “Úloha nových médií v modernej marketingovej komunikácii “ analyzuje hlavné pojmy spojené s marketingovou komunikáciou a jej formami. V teoretickej časti, budú uvedené definície, kanály a koncepty klasickej marketingovej komunikácie. Hlavný dôraz sa bude klásť na jednotlivé javy ako napríklad nové trendy v oblasti marketingovej komunikácie alebo marketingových stratégii. Praktická …more
Abstract:
Bachelor thesis on the topic "The role of new media in a modern marketing communication " analyses the main concepts and forms associated with modern marketing communication. In the theoretical part, definitions, channels and concepts of classical marketing communication and modern marketing communication will be given. The main focus will be placed on individual phenomena, i.e. new trends in marketing …more
 

Keywords

Marketing marketing communication marketing mix customers new media trends in marketing communication Bosch company Robert Bosch
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2020
Identifier: https://is.vsfs.cz/th/lz40u/

Thesis defence

  • Date of defence: 26. 8. 2020
  • Supervisor: Ph.D. Vadim Semenenko, MBA
  • Reader: Ing. Martin Švehla

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