Marketingová strategie podniku pro expanzi na evropské trhy – Bc. David Kryštof
Bc. David Kryštof
Master's thesis
Marketingová strategie podniku pro expanzi na evropské trhy
Marketing strategy for expansion into European markets
Abstract:
Cílem diplomové práce je na základě teoretických východisek a analýz problémů a současného stavu navrhnout marketingovou strategii vybraného podnikatelského subjektu vedoucí k expanzi na evropské trhy s developerskými nemovitostmi. Teoretická část popisuje teoretická východiska sloužící k nastudování tématu, popisu pojmů mezinárodního marketingu a strategie a implementace strategie. Analytická část …moreAbstract:
Abstract: The aim of the thesis is to propose a marketing strategy of a selected business entity leading to expansion on the European real estate development markets based on theoretical bases and analyses of the problems and the current situation. The theoretical part describes the theoretical background used to study the topic, describe the concepts of international marketing and strategy and strategy …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2022
Thesis defence
- Supervisor: Ing. Petr Novák, Ph.D.
- Reader: Lucie Mašterová, Ph.D.
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Full text of thesis
Accessibility: Prohlašuji, že jsem diplomovou práci vypracoval samostatně a že všechny použité informační zdroje uvedl v níže připojeném Seznamu použité literatury. I declare that I have prepared my thesis independently and that I have listed all the information sources used in the attached List of References below.
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Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityMaster programme:
Economics and Management
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