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Miloš Kubelka

Bachelor's thesis

Příprava a realizace projektu: kulturní hudební festival

Preparation and realisation of a project: cultural music festival
Abstract:
This bachelor's thesis is called "Preparation and realisation of a project: cultural music festival". The aim of this work is to analyse the issue of cultural music festivals and to compile extensive manual of how to organize and manage similar projects. This paper presents and defines different parts of the project such as initial business vision, budget, marketing, human resource management …more
 

Keywords

Marketing mix Risk matrix SMART method Music festival Bradlec fest Business environment analysis
 
Language used: Czech
Date on which the thesis was submitted / produced: 26. 11. 2012
Identifier: http://www.vse.cz/vskp/eid/37123

Thesis defence

  • Date of defence: 30. 11. 2012
  • Supervisor: Miroslav Špaček
  • Reader: Irena Tyslová

Citation record

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Full text of thesis

Contents of on-line thesis archive
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  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/37123