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Hana Šimková

Bachelor's thesis

A Market Analysis for a Slovak Event Planning Agency

A Market Analysis for a Slovak Event Planning Agency
Abstract:
This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second …more
Abstract:
Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu …more
 

Keywords

trh marketing analýza trhu marketing mix PESTLE analýza konkurencia event planning svadba
 
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2017

Thesis defence

  • Supervisor: Ing. Šárka Papadaki, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

Šimková, Hana. A Market Analysis for a Slovak Event Planning Agency. Zlín, 2017. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

Full text of thesis

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studií
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