Developing a business strategy to achieve sustainable competitive advantage for Trafin Oil, a.s. – Michał Noga
Michał Noga
Master's thesis
Developing a business strategy to achieve sustainable competitive advantage for Trafin Oil, a.s.
Návrh konkurenční strategie pro společnost Trafin Oil, a.s. s cílem dosažení udržitelné konkurenční výhody
Abstract:
Tato diplomová práce se zabývá navržením podnikové strategie pro společnost Trafin Oil, a.s. s cílem dosažení udržitelné konkurenční výhody. Trafin Oil, a.s. je malý podnik operující na trhu s odpadními oleji. Pro dosažení cíle práce byl proveden široký výzkum stávající literatury v oboru strategie. Vyčleněné teoretické rámce jsou důkladně použity v části praktické a spolu s krátkým dotazníkovým šetřením …moreAbstract:
The objective of this thesis is to propose a business strategy that would result in sustainable competitive advantage for Trafin Oil, a.s. - a Czech company operating on the waste oil market. In order to accomplish the stated objective, extensive research has been performed into the existing body of literature on the subject. Frameworks for analysis of the competitive situation are presented and applied …more
Language used: English
Date on which the thesis was submitted / produced: 28. 11. 2011
Identifier:
http://www.vse.cz/vskp/eid/33966
Thesis defence
- Date of defence: 20. 9. 2012
- Supervisor: Ladislav Tyll
- Reader: Josef Krause
Citation record
ISO 690-compliant citation record:
NOGA, Michał. \textit{Developing a business strategy to achieve sustainable competitive advantage for Trafin Oil, a.s.}. Online. Master's thesis. Praha: University of Economics, Prague. 2011. Available from: https://theses.cz/id/eough1/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/33966
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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