Analýza marketingové komunikace konkrétního podniku s důrazem na Public Relations – Bc. Tomáš Psota
Bc. Tomáš Psota
Master's thesis
Analýza marketingové komunikace konkrétního podniku s důrazem na Public Relations
Marketing communication analysis of a concrete company with emphasis on Public Relations
Abstract:
Předmětem diplomové práce „Analýza marketingové komunikace konkrétního podniku s důrazem na Public Relations“ je analyzovat používané metody marketingové komunikace s důrazem na public relations a formulovat doporučení pro jejich další řízení ve vybraném podniku.Abstract:
The goal of the thesis “Marketing communication analysis of a concrete company with emphasis on Public Relations” is to analyze methods of marketing communication with emphasis on Public Relations and to define recommendation for their further management in the chosen company.
Language used: Czech
Date on which the thesis was submitted / produced: 7. 4. 2011
Identifier:
https://is.sting.cz/th/cdjck/
Thesis defence
- Date of defence: 24. 5. 2011
- Supervisor: PhDr. Taťjana Pelíšková
- Reader: doc. Ing. Josef Dobřický, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Akademie StingSting academy
Master programme / field:
Economy and Management / Business Economy and Management
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