Ing. Miloslav Magát
Master's thesis
Marketingová stratégia vybraného hotela
Marketing strategy of a chosen hotel
Abstract:
The aim of this thesis is to present marketing of selected hotel, namely the Double Tree Hotel by Hilton in Bratislava. The theoretical part describes the importance of marketing and its features. Described are different marketing strategies as well as tools to achieve a specific objective which leads into increase of the publics awareness of the hotel, attraction of more customers, increase of sales …moreAbstract:
Cieľom tejto diplomovej práce je priblížiť marketing vybraného hotela, konkrétne hotela Double Tree by Hilton v Bratislave. V teoretickej časti je popísaná dôležitosť marketingu, jeho filozofia. Popísané sú rôzne marketingové stratégie ako i nástroje na dosiahnutie konkrétneho cieľa a tým je zvýšenie povedomia o danom hoteli, prilákať viacej klientov a následne tak zvýšiť tržby hotela. V druhej časti …more
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 11. 2013
Identifier:
http://is.vsh.cz/th/12452/vsh_m/
Thesis defence
- Date of defence: 22. 1. 2014
- Supervisor: Ing. Eva Klánová
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management
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