New types of media and its influence on corporate communication

Bc. Nikita Filonov

Bakalářská práce

Abstract:

The purpose of this Bachelor Thesis is to describe the types and changes of external and internal communication process, the use of media network platforms and its benefits and drawbacks. The topic of the Thesis is New Media and its influence on corporate communication. The main objective is to highlight the usefulness of new media in corporate communication environment by describing the new media platforms and social media that are being nowadays used in corporate environment in order to implement effectively the internal and external communications.

Keywords

Communication, Types of communication, New media, Social network, Marketing, Communication portals, Direct marketing, Benefits and Traditional media.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 4. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 3. 11. 2018
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: PhDr. Marie Koubová

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance & Bachelor of Science in Business Administration