Aldiyar Rakhmetov

Master's thesis

Marketing in various cultural and social settings

Marketing in various cultural and social settings
Abstract:
The goal of the marketing policy of any company is to find a clue for successful communication with clients for effective work. Any activity, which affects increase in demand for goods or services is included into the marketing definition. Marketing can be presented as a system, which conducts management over all processes happening in the market. Marketing has the functions that include advertising …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2018

Thesis defence

  • Date of defence: 19. 8. 2021
  • Supervisor: Mgr. Jitka Cirklová, M.A.
  • Reader: PhDr. Ilona Toufarová

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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