Analytical Services to Support Strategic Planning

Ketevan Barnabishvili

Diplomová práce

Anotace:

The aim of the master thesis is to design rapid insight services (understanding and analysing processes, data, and decisions on allocating its resources to pursue this strategy) supporting strategic planning. The main objective is to prove how strategic planning tools help organizations to envision their direction relying on data, processes’, and decisions’ analysis, giving insights into the business’s long-term destination and suggesting adequate action plans to reach ultimate strategic goals, thus providing a firm basis for the senior management to exercise a holistic approach.

Abstract:

The aim of the master thesis is to design rapid insight services (understanding and analysing processes, data, and decisions on allocating its resources to pursue this strategy) supporting strategic planning. The main objective is to prove how strategic planning tools help organizations to envision their direction relying on data, processes’, and decisions’ analysis, giving insights into the business’s long-term destination and suggesting adequate action plans to reach ultimate strategic goals, thus providing a firm basis for the senior management to exercise a holistic approach.

Klíčová slova

strategic planning, ServiceNow, analytical tools

Keywords

strategic planning, ServiceNow, analytical tools

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 4. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 6. 6. 2022
• Vedoucí: Martin Potančok
• Oponent: Soňa Karkošková

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Aplikovaná informatika / Information Systems Management