Udržitelné chování českého spotřebitele v oblasti bydlení – Bc. Aneta Lantorová
Bc. Aneta Lantorová
Master's thesis
Udržitelné chování českého spotřebitele v oblasti bydlení
Sustainable behavior of the Czech consumer in the area of housing
Abstract:
Diplomová práce se zaměřuje na udržitelné chování českého spotřebitele v oblasti bydlení. Cílem práce je na základě literární a časopisecké rešerše uvést jaké jsou postoje a chování českých spotřebitelů vůči udržitelnosti v oblasti bydlení. Práce je psaná v rámci SGS projektu. Teoretická část práce se soustředí na definici udržitelnosti, udržitelných aktivit firem, spotřebitele, českého spotřebitele …moreAbstract:
The diploma thesis focuses on the sustainable behavior of the Czech consumer in the area of housing. The aim of the thesis is to present the attitudes and behavior of Czech consumers towards sustainability in the area of housing based on literary and magazine research. The work is written as part of the SGS project. The theoretical part of the work focuses on the definition of sustainability, sustainable …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 1. 2024
Thesis defence
- Date of defence: 14. 2. 2024
- Supervisor: Ing. Eva Jaderná, Ph.D.
- Reader: Jana Přikrylová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., Škoda Auto Vysoká škola o.p.s.ŠKODA AUTO a.s.
Škoda Auto Vysoká škola o.p.s.Master programme / specializace:
Ekonomika a management / International Marketing
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