Localized Advertisements by International Companies in Slovakia: A Translatological Study – Daniela KIANIČKOVÁ
Daniela KIANIČKOVÁ
Bachelor's thesis
Localized Advertisements by International Companies in Slovakia: A Translatological Study
Localized Advertisements by International Companies in Slovakia: A Translatological Study
Abstract:
The bachelor thesis deals with slogans created by multinational companies which came to Slovakia and establish their branches here. They introduced three types of slogans: translated, untranslated or adapted to Slovak market. I collected a high number of slogans from leaflets, advertisements and brochures related to the Slovak market and I divided them into these three large groups which became the …moreAbstract:
Bakalárska práca sa zaoberá sloganmi vytvorenými nadnárodnými spoločnosťami, ktoré prišli na Slovensku a založili tu aspoň jednu svoju pobočku. Tieto spoločnosti vytvorili tri typy sloganov: preložené, nepreložené a prispôsobené slovenskému trhu. Nahromadila som veľké množstvo sloganov z letákov reklám a propagačných brožúr, ktoré sú spojené so slovenským trhom a rozdelila som ich do týchto troch skupín …more
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2013
Accessible from:: 29. 4. 2013
Thesis defence
Citation record
ISO 690-compliant citation record:
KIANIČKOVÁ, Daniela. \textit{Localized Advertisements by International Companies in Slovakia: A Translatological Study}. Online. Bachelor's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Humanities. 2013. Available from: https://theses.cz/id/evdgo8/.
The right form of listing the thesis as a source quoted
KIANIČKOVÁ, Daniela. Localized Advertisements by International Companies in Slovakia: A Translatological Study. Zlín, 2013. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 29.4.2013
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 29. 4. 2013 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studiíPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of HumanitiesBachelor programme / field:
Philology / English for Business Administration