Social Media Digital Marketing & Premium Brands - A study on Youngster’s Perspective – Bc. Krishnasingh Praveensingh Khatri
Bc. Krishnasingh Praveensingh Khatri
Master's thesis
Social Media Digital Marketing & Premium Brands - A study on Youngster’s Perspective
Abstract:
The main primary goal objective of this master's thesis is to analyze the impact of digital marketing on consumer perception towards premium brands, from the perspective of youngsters. Given that the youth constitute the predominant consumer base for both premium brands and social media, a focused investigation into their perceptions is essential. The overarching goal of this study is to meticulously …more
Language used: English
Date on which the thesis was submitted / produced: 3. 4. 2024
Thesis defence
- Date of defence: 6. 6. 2024
- Supervisor: prof. Ing. Mansoor Maitah, Ph.D. Ph.D.
- Reader: Jana Skřivánková, externi
Citation record
ISO 690-compliant citation record:
KHATRI, Krishnasingh Praveensingh. \textit{Social Media Digital Marketing \&{} Premium Brands - A study on Youngster’s Perspective}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/ez0diy/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
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Mach, J.
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Mach, J.
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Mach, J.
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