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Social networking and its Impact on New Product Development within the Consumer Electronics Industry – Ing. Mathapelo Mologadi Malatji

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Masarykova univerzita

Ekonomicko-správní fakulta

Magisterský studijní program / obor:
Ekonomika a management / Podniková ekonomika a management (angl.)

Ing. Mathapelo Mologadi Malatji

Diplomová práce

Social networking and its Impact on New Product Development within the Consumer Electronics Industry

Social networking and its Impact on New Product Development within the Consumer Electronics Industry

Anotace: Social networking sites (social media) have offered companies the opportunities for these sites to be used for the purposes of marketing, public relation, publicity, feedback, customer complaints and for other purposes. This study suggests that social networking sites (social media) can also be used as a tool for gathering information for product development (NPD) and that social networking sites have an impact in the product development (NPD) process within the consumer electronics industry. Hence the company Dell Inc. was used as a case study to be able to answer these questions. This article included seven steps of practical recommendations on how companies can use social networking sites as a tool for product development and how to avoid some of the challenges of using social networking sites as a tool for product development.

Abstract: Social networking sites (social media) have offered companies the opportunities for these sites to be used for the purposes of marketing, public relation, publicity, feedback, customer complaints and for other purposes. This study suggests that social networking sites (social media) can also be used as a tool for gathering information for product development (NPD) and that social networking sites have an impact in the product development (NPD) process within the consumer electronics industry. Hence the company Dell Inc. was used as a case study to be able to answer these questions. This article included seven steps of practical recommendations on how companies can use social networking sites as a tool for product development and how to avoid some of the challenges of using social networking sites as a tool for product development.

Keywords: Social networking sites, social media, new product development (NPD), co-creation

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 30. 1. 2018
  • Vedoucí: M. B.A. Tuck Lloyd Crawford Macrae
  • Oponent: Ing. Petr Smutný, Ph.D.

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta


Nahoru | Aktuální datum a čas: 23. 3. 2019 16:02, 12. (sudý) týden

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