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Ing. Mathapelo Mologadi Malatji

Master's thesis

Social networking and its Impact on New Product Development within the Consumer Electronics Industry

Social networking and its Impact on New Product Development within the Consumer Electronics Industry
Abstract:
Social networking sites (social media) have offered companies the opportunities for these sites to be used for the purposes of marketing, public relation, publicity, feedback, customer complaints and for other purposes. This study suggests that social networking sites (social media) can also be used as a tool for gathering information for product development (NPD) and that social networking sites have …more
Abstract:
Social networking sites (social media) have offered companies the opportunities for these sites to be used for the purposes of marketing, public relation, publicity, feedback, customer complaints and for other purposes. This study suggests that social networking sites (social media) can also be used as a tool for gathering information for product development (NPD) and that social networking sites have …more
 

Keywords

Social networking sites social media new product development (NPD) co-creation
 
Language used: English
Date on which the thesis was submitted / produced: 8. 1. 2018
Identifier: https://is.muni.cz/th/b3jvv/

Thesis defence

  • Date of defence: 30. 1. 2018
  • Supervisor: M. B.A. Tuck Lloyd Crawford Macrae
  • Reader: Ing. Petr Smutný, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)

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