Bc. Samuel Briškár

Master's thesis

Video obsah jako nástroj pro podporu marketingu IT produktů a služeb

Video content as a tool for IT products and services marketing support
Abstract:
The aim of the thesis is building and development of the brand in IT domain. First chapters describe principles and methods of this process. Then the thesis describes the process of creating a video. Last chapters of the thesis describe all the acquired findings during creating a brand and video for a commercial product.
Abstract:
Práca sa venuje budovaniu a posilňovaniu značiek v IT prostredí. V prvých kapitolách práca popisuje princípy a postupy takejto tvorby. Následne sú popísané fázy tvorby videa. V závere práce sú zistené poznatky uplatnené na IT produkte z komerčnej sféry s dôrazom na tvorbu videa pre tento produkt.
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 5. 2016

Thesis defence

  • Date of defence: 28. 6. 2016
  • Supervisor: RNDr. Jaroslav Škrabálek
  • Reader: Ing. Leonard Walletzký, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky

Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering