The marketing role in a competitive railway public transport environment in the Czech Republic – Iuliia Gabdrahimova
Iuliia Gabdrahimova
Master's thesis
The marketing role in a competitive railway public transport environment in the Czech Republic
Abstract:
This diploma thesis is focused on the marketing role in a competitive railway public transport environment in the Czech Republic. The aim of this diploma thesis is to determine how operators in a previously monopolistic public transport industry use marketing to improve their competitiveness and establish their position in the marketplace, and to what degree they are successful in this. Given thesis …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2021
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
GABDRAHIMOVA, Iuliia. \textit{The marketing role in a competitive railway public transport environment in the Czech Republic}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/f27owa/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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