The marketing role in a competitive railway public transport environment in the Czech Republic – Iuliia Gabdrahimova
Iuliia Gabdrahimova
Diplomová práce
The marketing role in a competitive railway public transport environment in the Czech Republic
Abstract:
This diploma thesis is focused on the marketing role in a competitive railway public transport environment in the Czech Republic. The aim of this diploma thesis is to determine how operators in a previously monopolistic public transport industry use marketing to improve their competitiveness and establish their position in the marketplace, and to what degree they are successful in this. Given thesis …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 18. 3. 2021
Obhajoba závěrečné práce
- Vedoucí: Ing. Richard Selby, Ph.D.
Citační záznam
Citace dle ISO 690:
GABDRAHIMOVA, Iuliia. \textit{The marketing role in a competitive railway public transport environment in the Czech Republic}. Online. Diplomová práce. Praha: Česká zemědělská univerzita v Praze, Provozně ekonomická fakulta. 2021. Dostupné z: https://theses.cz/id/f27owa/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaČeská zemědělská univerzita v Praze
Provozně ekonomická fakultaMagisterský studijní program / obor:
Economics and Management / Economics and Management
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