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Bc. Xinyuan Li

Bachelor's thesis

Analysis of corporate communication management

Analysis of corporate communication management
Abstract:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …more
Abstract:
This Bachelor's thesis was written to analyse the management of communication in two particular companies. The thesis has two main parts: a literature review and a practical part. In the literature review section the terms, tools and channels of communication management are described. The main part of the thesis is the practical part where information about FAW China and Volkswagen Germany is mentioned …more
 

Keywords

communication management internal communication communication tools or channels cross-cultural communication management multinational companies.
 
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2023
Identifier: https://is.ambis.cz/th/gafcc/

Thesis defence

  • Date of defence: 12. 6. 2023
  • Supervisor: Mgr. Daniela Červenclová
  • Reader: doc. PhDr. Jana Marie Šafránková, CSc.

Citation record

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