Modern Audit of Corporate Strategy of Selected Company

Andrei Daniel Burlacu

Bakalářská práce

Anotace:

The current global and economic environment is constantly changing and evolving, thus demanding constant and effective adaptability and innovation. The following bachelor’s thesis revolves around the process of auditing the corporate strategy of IB Cargo s.r.l., in order to discover and recommend possible areas of improvement. As IB Cargo is a company operating in the freight forwarding business, the domain-specific relevant information will be analyzed. The study consists of 4 main subsections, beginning with the theoretical part, where the necessary background information is provided and explained, and the practical part, in which the knowledge and techniques described in the theoretical part, such as PESTEL Analysis, VRIO Analysis and Logistical and Operational analysis, is applied to the company. Based on the findings in the practical part, the author of the thesis then drafts post audit recommendations, whilst acknowledging the limitations of this audit. Based on the implementation of the aforementioned recommendations, the current situation of the company will improve.

Abstract:

The current global and economic environment is constantly changing and evolving, thus demanding constant and effective adaptability and innovation. The following bachelor’s thesis revolves around the process of auditing the corporate strategy of IB Cargo s.r.l., in order to discover and recommend possible areas of improvement. As IB Cargo is a company operating in the freight forwarding business, the domain-specific relevant information will be analyzed. The study consists of 4 main subsections, beginning with the theoretical part, where the necessary background information is provided and explained, and the practical part, in which the knowledge and techniques described in the theoretical part, such as PESTEL Analysis, VRIO Analysis and Logistical and Operational analysis, is applied to the company. Based on the findings in the practical part, the author of the thesis then drafts post audit recommendations, whilst acknowledging the limitations of this audit. Based on the implementation of the aforementioned recommendations, the current situation of the company will improve.

Klíčová slova

Audit, Logistics, IB Cargo, Corporate Strategy, Freight Forwarding

Keywords

Freight Forwarding, IB Cargo, Audit, Corporate Strategy, Logistics

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 9. 5. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 14. 6. 2022
• Vedoucí: Václav Kupec
• Oponent: Přemysl Písař

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration