Ing. Sampras Femi Robert
Master's thesis
Customer behaviour in e-commerce
Customer behaviour in e-commerce
Abstract:
This thesis provides an in-depth exploration of consumer behavior in the e-commerce realm, a pivotal component of today's digital retail sphere. It seeks to understand the perceptions, navigations, and challenges faced by consumers in online shopping, analyzing the influence of personal demographics, internet usage patterns, and individual decision-making factors. The research scrutinizes consumer …moreAbstract:
This thesis provides an in-depth exploration of consumer behavior in the e-commerce realm, a pivotal component of today's digital retail sphere. It seeks to understand the perceptions, navigations, and challenges faced by consumers in online shopping, analyzing the influence of personal demographics, internet usage patterns, and individual decision-making factors. The research scrutinizes consumer …moreKeywords
e-commerce online shopping consumer behavior technology sustainability ethics legal standards trends AR/VR customer feedback success factors challenges recommendations analysis thesis consumer-centric digital marketplace trust user experience artificial intelligence data-driven marketing strategy cross-cultural emerging trends sustainability practices ethical considerations
Language used: English
Date on which the thesis was submitted / produced: 19. 12. 2023
Identifier:
https://is.slu.cz/th/fj7h5/
Thesis defence
- Date of defence: 13. 2. 2024
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Radka Bauerová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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