Marketingová komunikační kampaň na vybraný produkt – Bc. Ivana Zeilerová
Bc. Ivana Zeilerová
Bachelor's thesis
Marketingová komunikační kampaň na vybraný produkt
Marketing Communication Campaign for choice Product
Abstract:
Abstrakt Záměrem bakalářské práce bylo najít vhodnou marketingovou komunikační kampaň na vybraný produkt při použití optimálních nástrojů marketingového mixu na základě provedení marketingového výzkumu formou dotazování. Aplikační část analyzuje prostředí firmy a jejich produktů. Je vypracován marketingový mix firmy, proveden vlastní marketingový výzkum formou dotazníku a zvolena vhodná marketingová …moreAbstract:
Abstract The aim of this bachel or thesis was to find suitable marketing communication campaign for a chosen product by using optimal tools of marketing mix on the basis of marketing research in form of questionnaire. Application part analyzes environment of the company and their products. Marketing mix of the company was done as well as marketing research in form of questionnaire and suitable marketing …moreKeywords
Klíčová slova Marketing segmentace trhu marketingová komunikace marketingová analýza marketingový mix komunikační mix služba e-commerce virální marketing marketingový informační systém marketingový průzkum. Keywords Marketing market segmentation marketing communication marketing analysis marketing mix communication mix service viral marketing marketing information system marketing research.
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2012
Identifier:
https://is.vsfs.cz/th/hvf5p/
Thesis defence
- Date of defence: 20. 6. 2012
- Supervisor: Ing. Kateřina Tomšíková
- Reader: Mgr. Michal Tomčík, PhD.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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