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Bc. Malika Matyeva

Bachelor's thesis

Trends of Business Strategy Management in Business Practice

Trends of Business Strategy Management in Business Practice
Abstract:
This paper reveals the concept and development of trends of strategic management on the example of the selected company, prerequisites and grounds are identified for the emergence of a specific strategy, as well as the main trends are listed in business strategies; Methodological foundations and practical approaches are reviewed to the formation of the system of the company's strategic management. …more
Abstract:
This paper reveals the concept and development of trends of strategic management on the example of the selected company, prerequisites and grounds are identified for the emergence of a specific strategy, as well as the main trends are listed in business strategies; Methodological foundations and practical approaches are reviewed to the formation of the system of the company's strategic management. …more
 

Keywords

Strategy strategic management of the organization marketing analysis external environment internal environment business trends.
 
Language used: English
Date on which the thesis was submitted / produced: 25. 10. 2019
Identifier: https://is.vsfs.cz/th/crqtk/

Thesis defence

  • Date of defence: 18. 6. 2020
  • Supervisor: Mgr. Jiří Amler
  • Reader: Ing. Patricia Jakešová

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