Andrea Linares

Master's thesis

Generation Z in the Czech labor market: what they look for in an employer brand

Generation Z in the Czech labor market: what they look for in an employer brand
Anotácia:
Nowadays, companies and employee candidates find themselves in a very competitive labor market. In the case of the Czech Republic, years of low unemployment rate and a high demand for qualified workers has led businesses to increase the focus on how to effectively recruit. This thesis is a source for Czech companies to understand what employer brand is and to provide insights on what values and benefits …viac
Abstract:
Nowadays, companies and employee candidates find themselves in a very competitive labor market. In the case of the Czech Republic, years of low unemployment rate and a high demand for qualified workers has led businesses to increase the focus on how to effectively recruit. This thesis is a source for Czech companies to understand what employer brand is and to provide insights on what values and benefits …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 30. 11. 2019

Obhajoba závěrečné práce

  • Obhajoba proběhla 18. 6. 2020
  • Vedúci: Martin Machek
  • Oponent: Daniela Černá

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/79956