Ing. Yury Lavrentiev

Diplomová práce

The role of strategic business plans in promoting corporate health

The role of strategic business plans in promoting corporate health
Anotace:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …více
Abstract:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 21. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 26. 6. 2015
  • Vedoucí: MBA Jiří Vicek
  • Oponent: Ing. Pavla Břečková, Ph.D.

Citační záznam

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