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Ing. Yury Lavrentiev

Master's thesis

The role of strategic business plans in promoting corporate health

The role of strategic business plans in promoting corporate health
Abstract:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …more
Abstract:
The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to …more
 

Keywords

Strategic business plan SMEs joint venture Technoton Wagencontrol GPS tracking fuel management expansion strategy company evaluation strategy development SWOT analysis Belarus European Union Czech Republic exhibitions tactics business partner evaluation market evaluation strategy implementation end-users subsidiary.
 
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2015
Identifier: https://is.vsfs.cz/th/bydgo/

Thesis defence

  • Date of defence: 26. 6. 2015
  • Supervisor: MBA Jiří Vicek
  • Reader: Ing. Pavla Břečková, Ph.D.

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