The role of strategic business plans in promoting corporate health

Ing. Yury Lavrentiev

Diplomová práce

Anotace:

The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to analysis and strategy formulation, in order to prove necessity of such activity and its benefits. Practical part consists of in-depth case study of a typical SME that was going through development and implementation of its own strategic business plan to achieve sustainability and growth. Analysis of this process was conducted, to highlight what would have happened if such plan would not be created. The outcome of this study, both of the theoretical part and practical part, proved initial hypothesis on beneficial effects of strategic business plan for SMEs and confirmed ability of such companies to execute it.

Abstract:

The aim of this master thesis is to investigate, how typical representative of SME can benefit from proper strategic business plan, how it should be developed and what has to be taken into consideration. To show, that even though many SMEs lack formal strategic plan, they not only able to develop, implement it and take advantage of the outcomes. Theoretical part investigates different approaches to analysis and strategy formulation, in order to prove necessity of such activity and its benefits. Practical part consists of in-depth case study of a typical SME that was going through development and implementation of its own strategic business plan to achieve sustainability and growth. Analysis of this process was conducted, to highlight what would have happened if such plan would not be created. The outcome of this study, both of the theoretical part and practical part, proved initial hypothesis on beneficial effects of strategic business plan for SMEs and confirmed ability of such companies to execute it.

Keywords

Strategic business plan, SMEs, joint venture Technoton, Wagencontrol, GPS tracking, fuel management, expansion strategy, company evaluation, strategy development, SWOT analysis, Belarus, European Union, Czech Republic, exhibitions, tactics, business partner evaluation, market evaluation, strategy implementation, end-users, subsidiary.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 6. 2015
• Vedoucí: MBA Jiří Vicek
• Oponent: Ing. Pavla Břečková, Ph.D.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance