Bc. Kateřina Salajková

Master's thesis

Sports Marketing after the Financial Crisis

Sports Marketing after the Financial Crisis
Abstract:
This thesis analyzes the concept of sports marketing under the influence of the Financial Crisis. It consists of the two parts – theoretical and practical. Theoretical part gives the explanation of the sports marketing as well as the Financial Crisis. The Financial Crisis brought many problems concerning getting sponsorships and public subsidies for sports. The impact of the Crisis on sports sectors …more
 

Keywords

sports marketing Financial Crisis sponsorships and public subsidies semi-structured expert interview qualitative research and analysis
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2013
Identifier: https://is.vsfs.cz/th/lyhlo/

Thesis defence

  • Date of defence: 25. 6. 2013
  • Supervisor: Mgr. Zdeněk Sloboda
  • Reader: Ing. Tomáš Poucha

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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