Ing. Marco Antonio Alves Junior

Master's thesis

Social Media Marketing

Social Media Marketing
Abstract:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …more
Abstract:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2020

Thesis defence

  • Date of defence: 9. 9. 2020
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta